Post by account_disabled on Dec 10, 2023 10:08:51 GMT
When you consider the main factors that help you rank on search engines, you'll notice that they have more to do with the customer experience than with keywords and other technical aspects of SEO. Even the fact that Google prioritized mobile-first indexing and most email is accessed from a mobile device makes optimizing email for SEO a no-brainer.
Here are some very tangible intangibles that will inspire you to step up your email outreach for more robust SEO.
1. Email Increases Web Traffic
Right off the bat, sending an email with a Job Function Email Database link to your website will increase traffic. It's almost automatic when you lead into the link with compelling copy that inspires the reader to click. Algorithms look for a lot of things when evaluating web pages.
Sites with a high traffic volume must be doing something right. However, getting more eyes on your pages isn't enough.
2. Email Allows You to Provide Consistent, High-Quality Content
Another factor in search engine page ranks is customer engagement. Although email isn't directly evaluated and indexed by search engines, your website is.
When you create compelling content in your email that directs leads to a website with relevant, equally quality page content, they'll come back more often and stay longer while they're there.
This increases time on page and click-throughs, which will reflect your higher page rank. It's also great for link-building.
For example, say you send your leads emails about how to ace interviews, the chances are that such leads will check out your website for more of the same tips.
3. Email Marketing Supports Lead Generation
Whether you get email subscribers through a form on your website, your social media posts, or a signup sheet at a local event, your leads are automatically nudged from awareness to consideration just by virtue of being on your email list.
They are voluntarily stating that they are aware of your brand and want to have further contact with you in the future.
These are no longer cold leads from random people but warm leads who've expressed interest in your brand.
You can further refine, and segment leads based upon email interaction at any point in the customer journey. This means that they are more likely to convert when visiting your website because they're already more inclined to do business with your brand.
Higher conversion rates mean a more favorable place in the SERPs.
Here are some very tangible intangibles that will inspire you to step up your email outreach for more robust SEO.
1. Email Increases Web Traffic
Right off the bat, sending an email with a Job Function Email Database link to your website will increase traffic. It's almost automatic when you lead into the link with compelling copy that inspires the reader to click. Algorithms look for a lot of things when evaluating web pages.
Sites with a high traffic volume must be doing something right. However, getting more eyes on your pages isn't enough.
2. Email Allows You to Provide Consistent, High-Quality Content
Another factor in search engine page ranks is customer engagement. Although email isn't directly evaluated and indexed by search engines, your website is.
When you create compelling content in your email that directs leads to a website with relevant, equally quality page content, they'll come back more often and stay longer while they're there.
This increases time on page and click-throughs, which will reflect your higher page rank. It's also great for link-building.
For example, say you send your leads emails about how to ace interviews, the chances are that such leads will check out your website for more of the same tips.
3. Email Marketing Supports Lead Generation
Whether you get email subscribers through a form on your website, your social media posts, or a signup sheet at a local event, your leads are automatically nudged from awareness to consideration just by virtue of being on your email list.
They are voluntarily stating that they are aware of your brand and want to have further contact with you in the future.
These are no longer cold leads from random people but warm leads who've expressed interest in your brand.
You can further refine, and segment leads based upon email interaction at any point in the customer journey. This means that they are more likely to convert when visiting your website because they're already more inclined to do business with your brand.
Higher conversion rates mean a more favorable place in the SERPs.